Shopper's Guide•Focus & Energy
5 reasons founders and execs swear by Superfocus for deep work
Summary: I don't need to be sharp for eleven hours. I need to be genuinely sharp for the two blocks where the thinking happens. Dosing for all-day alertness is how you end up wired at midnight and useless at ten the next morning.
Here's all 5 👇
1. Deep work is a 90-minute problem, not an all-day one
I don't need to be sharp for eleven hours. I need to be genuinely sharp for the two blocks where the thinking happens. Dosing for all-day alertness is how you end up wired at midnight and useless at ten.
2. Alpha-GPC at the dose the research actually uses
GeniusPure Alpha-GPC is a choline compound studied for attention and mental clarity; in a clinical study it showed a 108% greater improvement in focus versus placebo. Nello uses 350mg per serving rather than a label-friendly trace.
Based on a clinical study of GeniusPure® Alpha-GPC. Individual results vary.
3. Half a coffee, so the call afterwards doesn't suffer
75mg. Enough to get into the block, not so much that I come out of it unable to sit still through whatever is next. The version of me that arrives at the 4pm is the same one that started the day.
4. Lion's Mane is the part with a longer horizon
500mg per serving, studied for cognitive support over weeks rather than hours. I don't expect a Tuesday afternoon to prove anything about it, which is exactly why it's the reason I stayed on it.
5. Ninety seconds, which is the entire point
A protocol you have to defend to yourself every morning is a protocol you'll drop by March. One packet into cold water is short enough that it never becomes a decision.
