Shopper's Guide•Skin & Grooming

5 reasons men are adding Superglow to their looksmaxing routine

Summary: I'd done the training, the sleep and the haircut and still looked tired in every photograph. The variable I'd never touched was skin, mostly because the whole category is marketed at women. This is what changed when I stopped ignoring it.

Here's all 5 👇

1. Most of looksmaxing is just skin

You can train, sleep and eat properly and still look tired, because the thing people actually read off your face is texture and tone. That's the variable most guys leave alone the longest, usually because the entire category is marketed at women.

2. Collagen peptides at a dose printed on the pack

Collagen peptides are the most-studied piece of the drinkable-skincare story, and most products list a beauty complex with no numbers behind it. Nello prints the amount. Knowing it is the difference between a routine and a guess.

3. Plant ceramides are the barrier ingredient nobody mentions

Ceramides are the lipids that hold your skin barrier together, and I'd only ever seen them sold in a cream. Superglow uses plant-derived ceramides you drink, sourced from a French ingredient house, so they reach the barrier from the inside rather than sitting on top of it.

4. It's a drink, not a seven-step routine

I was never going to do the multi-step thing. One packet in a glass of water takes ninety seconds and doesn't require me to learn the order anything goes in. That's the only reason it's still happening four months later.

5. Two weeks minimum, and that's the honest version

Nothing happened for a fortnight and I'd nearly written it off. Skin turns over on its own schedule and anything promising an overnight change is selling you a moisturizer, not a result. Week three is when the texture started reading differently in daylight.