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Shopper's GuideSkin & Beauty

5 reasons women over 40 stopped buying another cream

Summary: I have a drawer of half-used jars that each promised to be the one. At some point I did the maths on what I'd spent and it stopped being a skincare problem and started being a habit. This is what changed when I stopped shopping for my face and started feeding it.

5 reasons women over 40 stopped buying another cream
5 reasons women over 40 stopped buying another cream

Here's all 5 👇

The shelf kept growing. My skin didn't.

1. The shelf kept growing. My skin didn't.

Four serums, two creams, an eye thing I never opened twice. Every one of them worked on the outside of my face, which is the part I could already see. Nothing I bought was aimed at the layer underneath, and that is where the change I actually wanted happens.

A cream sits on top. That was the whole problem.

2. A cream sits on top. That was the whole problem.

Topicals do real work at the surface and I still use one. But surface hydration evaporates on the same schedule every day, so you end up re-buying the same eight hours over and over. I wanted something that didn't reset overnight.

Twelve weeks is the number that matters

3. Twelve weeks is the number that matters

Hydrolyzed collagen has been studied repeatedly against placebo, and twelve weeks is where the meaningful improvements in skin hydration and elasticity show up. I put the date in my calendar so I would stop judging it at week two.

Dewi et al., 2023; Oe et al., 2017 — hydrolyzed collagen peptides.

Hydration first, then everything else

4. Hydration first, then everything else

The first thing I noticed was not fine lines. It was that my face stopped feeling tight two hours after washing. Ceramosides at 30 mg has been studied for more hydrated, supple skin from two weeks, with the fuller picture at eight. Firmness came later, and it came quietly.

Bizot et al., 2017 — Ceramosides™ clinical study.

👉 see what's in it
What's actually in a packet

5. What's actually in a packet

One packet, 6.22 grams: 30 mg Ceramosides, 2,500 mg bovine collagen peptides, 120 mg hyaluronic acid, 100 mg vitamin C, 500 mg coconut water powder and 45 mcg biotin. Worth knowing before you buy — it contains wheat and it is not vegan.

👉 give it twelve weeks
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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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